a weekly(-ish) newsletter on websites, marketing, funnels & getting paid Happy Valentine's Day, Reader, *not gonna admit how many conversation hearts I've gone through while making Valentine boxes and silently judging the font kerning on them… Popping in today with something to show you my appreciation— from a web designer turned creative strategist / offer fixer point of view. One of the most common requests I get? “Help me get more clients.” Naturally, most people assume they need more...
about 2 months ago • 5 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Huddle up Reader, There's evidence that Elsa was here last week.... At some point in between collecting frozen eggs from the chicken coop, and flying down the driveway in a homemade sled (a laundry basket screwed to an old pair of skis), I saw my 8-year-old twins watching a YouTube short about a Super Bowl comeback that happened before they were even born. Which… fair. *I know* I only watch the big game bc I've got a...
about 2 months ago • 5 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Happy 2026 Reader, Did last fall feel like it was 3 years long to everyone, or was that just me? My Google Calendar looked like the Upside Down. My to-do list had more red alerts than Hawkins Lab.And every time I tried to plan ahead, it felt like my brain was buffering — spinning with ideas, but stuck in place. Yeah. It was giving Season 4. So somewhere between my own routine business-ey stuff, client work, a brain full...
3 months ago • 4 min read
Welcome to the club Reader 🎉 It’s tiny-but-mighty right now — I LOVE that. We get to build this from the ground up together, in real time, without pressure or perfection. The BEST part of having an email list, is building relationships. You're creating a direct line for people who have raised their hands and want to hear from you. It's the key to staying top of mind, and making sure that when people are ready to buy (not everyone is!), you're the obvious choice. The LBC idea: I started a...
3 months ago • 3 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Happy New Year Reader 🥂 I know this time of year comes with a weird mix of energy.- A little pressure to reinvent everything.- A lot of exhaustion from surviving Q4.- Maaaaaybe a spark of clarity or creativity you weren’t expecting...? - And a huge need to rest and not get off the couch If that’s you—you’re in good company. But before the ball drops and the gyms fill up…I wanted to send one last note from me to you— A...
3 months ago • 4 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Merry Christmas Reader, I’m not sending my usual content this week. I know you’re busy. I’m busy. The world is loud. And two days before Christmas is not the time for me to be dropping hot web tips into your inbox. But I couldn’t let the year end without saying: Merry Christmas—and thank you. Truly. Whether you bought something from my shop, teamed up with me to create something custom, replied to an email, grabbed a...
3 months ago • 4 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Merry Christmas Reader, I’m not sending my usual content this week. I know you’re busy. I’m busy. The world is loud. And two days before Christmas is not the time for me to be dropping hot web tips into your inbox. But I couldn’t let the year end without saying: Merry Christmas—and thank you. Truly. Whether you bought something from my shop, teamed up with me to create something custom, replied to an email, grabbed a...
3 months ago • 4 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Hey, Reader, Inbox noise is about to hit DEFCON 1. We’re already in the glittery danger zone of holiday emails, flash sales, and “ONLY 3 HOURS LEFT” countdowns. It’s a lot. So this isn’t that kind of email. Before I share a few actually-helpful resources (freebies, real-life tools, and a quiet little offer I’m proud of), I want to remind you of the Glass Ball Theory 🪩 👉🏼 Imagine every task, priority, plan, or person in...
4 months ago • 5 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Happy Halloween, Reader, You know what’s scarier than dancing on Instagram, cold-calling collaborators, or showing bts in your business? Waking up to realize all the work you’ve put in… isn’t taking you where you want to go. 👻 Maybe you're selling products people aren’t buying. 👻 Posting content no one’s engaging with. 👻 Creating busywork instead of building momentum. 👻 Saying yes to everything — because you’re grateful...
5 months ago • 6 min read