Hey Reader,

Well, it’s been a minute since I’ve landed in your inbox.

Six weeks, to be exact. Whoops. 😅

Between client work, an adults-only trip to Disney World for my birthday, and watching what might have been the most exhausting political advertising season in recent memory.... I might have been quiet in your inbox, but I have been building a bank of content like crazy in my notes app.

Specifically when it comes to marketing your businesses.

First of all, let's take a collective sigh of relief that the political ads are finally over. Sheesh. One thing I think we can ALL agree on is that spending more money to get your message in front of more people doesn't automatically mean you're going to convince them of anything. Especially when the messaging misses the mark.

Sometimes it feels like a hamster wheel of client-finding. Run ads. Post more. Fix your SEO. Build an email funnel. Post every day. But if your brand, offers, or messaging aren't connecting with the right people, getting more eyeballs on your business might not work the way you want it to.

And if you DO have those things dialed in, how do you know which marketing move is actually going to make a difference for YOUR business?

That's what I've been digging into lately & I'm excited to share starting next week. Part of it is something I think we ALL need, and part of it is something special you'll be able to gift to another business owner.

More on that next week.

In the meantime, I put together a little breakdown of what this year’s election campaigns can teach us about marketing our own businesses.

​Read my election marketing breakdown on Instagram →

I am NOT super into social media, but I had some thoughts and this seemed like a good place to put them. Turns out, there’s a lot we can learn from a few billion dollars’ worth of political advertising. Including what NOT to do.

Talk soon,

​MADE IN PARADISE​ branding, copy and web design

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P.S. The question I left you with six weeks ago is still the one I'm asking: Of all the things you could fix, change, add, or invest in, which one would actually move your business forward?

WEEKLY ROUNDUP 📖 READING: This is Marketing by Seth Godin 📺 BINGING THIS: One kid is really into the Hunger Games, and another can't turn off the Terminal List - BOTH are devouring the books at the same time. ​🍽️ IN THE KITCHEN: ​Last Thanksgiving, I made cranberry sauce for the first time ever, and holy moly, I have been missing out. ​🔨 WORKING ON: 🔍 The Case for Clients (you'll see soon!) ​🖼️ SCREENSHOT SCRUB: