a weekly(-ish) newsletter on strategy, websites & marketing for service-bases businesses Hey, Reader, Welcome to my Summer Mixtape series—where each week we're dusting off an old-school business principle and looking at how it still works in a noisy world full of AI, templates, and automation where everybody is an expert. Track 01: Everybody talks Track 02: Wannabe Track 03: I want it that way Track 04: I'll be there for you This week: Track 05: That's what friends are for My pre-internet...
13 days ago • 4 min read
a weekly(-ish) newsletter on strategy, websites & marketing for service-bases businesses Hey, Reader, Welcome to my Summer Mixtape series—where each week we're dusting off an old-school business principle and looking at how it still works in a noisy world full of AI, templates, and automation where everybody is an expert. Track 01: Everybody talks Track 02: Wannabe Track 03: I want it that way This week: Track 04: I'll be there for you Have you ever walked into someone's house for the first...
19 days ago • 4 min read
a weekly(-ish) newsletter on strategy, websites & marketing for service-bases businesses Hey, Reader, Welcome to my Summer Mixtape series—where each week we're dusting off an old-school business principle and looking at how it still works in a noisy world full of AI, templates, and automation where everybody is an expert. Track 01: Everybody Talks Track 02: Wannabe This week: Track 03: I want it that way A few nights ago I was watching LBJ with Woody Harrelson. Right before the former vice...
about 1 month ago • 5 min read
a weekly(-ish) newsletter on strategy, websites & marketing for service-bases businesses Hey, Reader, Welcome to my Summer Mixtape series—where each week we're dusting off an old-school business principle and looking at how it still works in a world full of AI, templates, and automation. Last week we talked about your voice in an AI world. (Click HERE if you missed it). This week, we're zooming out to something even bigger: your brand identity. Track 02: Wannabe Over the last few years, I've...
about 2 months ago • 5 min read
a weekly(-ish) newsletter on websites, marketing, funnels & getting paid Hey, Reader, When my oldest son was born, I made my very first Etsy purchase: a tiny striped newborn hat that I still have tucked away in his baby box. When the package arrived, there was a handwritten note inside thanking me for my order—but also telling me it was the maker’s very first Etsy sale. 🥹 That tiny detail made the whole experience feel personal. I see thoughtful gestures like this everywhere–– the handwritten...
3 months ago • 5 min read
a weekly(-ish) newsletter on websites, marketing, funnels & getting paid Hey, Reader, Welcome to May-cember. Good grief. The emotional whiplash of May should be studied professionally. ’Tis the season of graduations, teacher appreciations, gearing businesses up for summer with kids home and calculating how quickly we can get a pool installed. 😅 Throw Memorial Day weekend into the mix, and it becomes this strange combination of gratitude, reflection, high emotions, and absolutely no free time....
3 months ago • 5 min read
a weekly(-ish) newsletter on websites, marketing, funnels & getting paid Gonna keep this one tight today, Reader, Because apparently one of the side effects of having a high school senior is a very full calendar, a growing awareness that these moments are numbered, and nearly every conversation starting with the same question What's the plan after graduation? College? Trade school? Military? Jump straight into a job and figure things out along the way? There are so many options. And not a...
6 months ago • 5 min read
a weekly(-ish) newsletter on websites, marketing, funnels & getting paid Happy Valentine's Day, Reader, *not gonna admit how many conversation hearts I've gone through while making Valentine boxes and silently judging the font kerning on them… Popping in today with something to show you my appreciation— from a web designer turned creative strategist / offer fixer point of view. One of the most common requests I get? “Help me get more clients.” Naturally, most people assume they need more...
6 months ago • 5 min read
a weekly(-ish) newsletter on websites, workflows, writing & getting paid Huddle up Reader, There's evidence that Elsa was here last week.... At some point in between collecting frozen eggs from the chicken coop, and flying down the driveway in a homemade sled (a laundry basket screwed to an old pair of skis), I saw my 8-year-old twins watching a YouTube short about a Super Bowl comeback that happened before they were even born. Which… fair. *I know* I only watch the big game bc I've got a...
7 months ago • 5 min read