Happy Halloween, Reader,
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You know what’s scarier than dancing on Instagram, cold-calling collaborators, or showing bts in your business?

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Waking up to realize all the work you’ve put in… isn’t taking you where you want to go.

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👻 Maybe you're selling products people aren’t buying.

👻 Posting content no one’s engaging with.

👻 Creating busywork instead of building momentum.

👻 Saying yes to everything — because you’re grateful — even when it’s not what you set out to do, or who you really want to serve.

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The last time you heard from me was back in August — I was about to launch my Squarespace template shop. But I couldn’t do it.
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​Right before I hit the go-button, I realized something that made me burn it all down.
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​👉🏼 Every Tom, Dick, and Sally has a template shop these days.
And they’re all… the same.
Pretty. But not enough.

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The thing is, a website won't help if:

— your branding is off
— your offers are copied + unclear
— you’ve got no automation or process
— and no idea what to write

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Every single 1:1 client I’ve worked with has needed help with all of those things. And not one template shop out there includes them.
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See, I firmly believe we’re all made on purpose and for a purpose. And I believe mine is to help you fulfill yours.

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It wouldn't honor you -or me- if I didn't get this right.

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Bc I’m here for the scrappy doers.
The kitchen-table dreamers.
The DIYers with too many Google tabs open, fire in their guts, and purpose in their hearts.

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Maybe you know exactly where I’m coming from.
Maybe the thing you started veered off course.
Maybe it’s not what your audience actually needs/wants.

Or maybe you’re just getting started — and trying not to hodge-podge your way through it.

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Whichever it is for you, Reader, you're going to love what's coming.

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I’m dusting off the first freshly-built pieces — and sharing them exclusively with you, my email fam.

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So in the spirit of spooky season (and because it’s more fun this way), I’ve got a bowl of biz goodies on my porch, just for you 🎃👇

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🍬 PICK YOUR PRIZE: TRICK OR TREAT STYLE

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🎁 Treat #1: The Brand Kit – 50% Off (This week only!)

→ For DIY-ers who want a real brand, not just a logo.
This signature piece is included in my upcoming template suite — click the link to see how different and amazing this is. No code needed.
🧡 Bonus: Purchasers will receive a $50 credit toward the new Squarespace templates launching 11/15 (will email separately)

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🧰 Trick #2: Website Prep Workbook [free]

→ For the not-quite-ready crowd​
This is the foundation for your future site — costs, tools, and clarity included.

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📊 Trick #3: Website Analytics Kit [free]

→ For the site-is-live but “meh” crowd​
Wondering if your website is quietly losing clients? This kit helps you find out.

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✨ Treat #4: 1:1 Project Support — ONE spot only

→ Need a pro to help you prep an offer before Black Friday?​
I’ve got room for one custom client project between now and then. If you need help polishing, building, launching, or just figuring out your next best step — use that 'skip the line' link to book a consult. Get your offer out the door before the holiday rush.
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Thanks for letting me rebuild and refine behind the scenes. You’re the reason I do this. And I’m so, so glad to be back in your inbox. 🫶🏼

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Here's to grabbing treats while the porch light is still on,

P.S:

• The 50% off deal on The Brand Kit ends next Friday (Nov. 7).
• I’ve got one more treat dropping next week — another resource (50% off + $50 template credit) to help you prep for Black Friday with intention... and it's GOOD.
• Then the new Squarespace templates officially relaunch on Friday, Nov. 15.

So if you're planning your next move — or ready to build with more strategy and style — this is your moment to scoop up what you need.

WATERCOOLER BUZZ Let’s spill the tea—web, design, and biz trends comin’ in hot.

🛠️ MAJOR DUBSADO ANNOUNCEMENTS ​Dubsado is getting a huge facelift—plus a new 21-day trial model and a private Circle community just for users. The free Facebook group is going away, but don’t worry: I’m still your go-to. Prices will go up after BF. Start your 'free for 3 clients' trial, lock in the current price & get 30% off your first payment HERE 🖥️ KIT'S BLACK FRIDAY DEAL​ This one’s only for insiders: 60% off the Creator Monthly Plan (for 3 months) + a 14-day free trial, good for up to 20K subs. That’s more than their public sale. If you’ve been circling Kit, keep an eye out for my link. (if you dont want to wait, click here to start your triial) ⚖️ LEGAL DOCS​ I made the switch to Termageddon because their policies auto-update—so I never have to touch them again. If your site collects emails, sells anything, or uses cookies (read: all of them), you likely need a Privacy Policy, Terms & Conditions, and Disclaimer. This link gets you 10% off.

WEBSITES IN THE WILD

Quick temp check of your home page - it *should* function as a train station. It's one job is to help visitors find where they need to be. I made this site, so i'm definitely biased, but I love this very clear example of how to do that on The Walk Ministry.

📰 DUBSADO INSIDER TIPS FROM YOUR PERSONAL CERTIFIED DUBSADO SPECIALIST ​ Q: When 3.0 is released, will things need to be redone on our end? A: When 3.0 beta is released on November 17th, it will be a rolling release, so that means once your account gets access to it, you will have the option to join in. Nothing will need to migrated or transferred over. For the time being you will have the ability to go back to 2.0 if you need, but at some point in 2026, we will be retiring 2.0. We will give lots of warning before that time comes though.No changes in pricing for users that already have a subscription with us. However, on December 1st, our pricing will go up for those without a subscription who are just signing up for Dubsado. But no changes on your end as a paying member already! You get 3.0 at the 2.0 rates! (Answer copied straight from our CEO & Founder, Becca Berg)

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WEEKLY ROUNDUP

Independence Day Edit

📖 READING: Slow Productivity by Cal Newport

📺 BINGING THIS: Friends (again, duh)

🍽️ IN THE KITCHEN: Texas Sheet Cake

🔨 WORKING ON: 🔥 the best website template shop--ever. Srsly cannot wait to release this in full!

🖼️ SCREENSHOT OF THE WEEK: (from Codie Sanchez's Instagram)