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Huddle up Reader,

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Super Bowl Sunday is in two days (and yes, I’m just there for the snacks– fave recipes below)...

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...but can we please talk about how the 49ers didn’t know the overtime rules last year… and lost a championship because of it?

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(have I kept an article about this ^^ open in a tab on my phone for 361 days? Yes. Yes, I have. Hoarder status: Pro.)

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Quarterback Edition:

🏈 Lessons from the Super Bowl 💌 Email Subject Line Swipes 🖥️ Websites in the Wild 💜 Dubsado Insider Tips 🐴 Weekly Round-up 📲 Screenshot Scrub

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When it mattered most, the 49ers made a decision based on old information—thinking the game would end as soon as one team scored in overtime.

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They didn’t realize that in the playoffs, both teams get possession no matter what. They had a chance to try for a touchdown, but instead kicked a field goal… and lost when the Chiefs responded with the first option.

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Oof.

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As business owners, it’s up to us to know the rules of the game we’re playing. Simply having a website doesn’t mean it’s doing its job.

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Here’s the thing: I know you’re amazing at what you do. You know you’re amazing at what you do. But will visitors get that from your website?

• What’s your conversion rate?
• How long are people sticking around before they bounce?
• Are they coming back?
• Are they finding you through search engines, social media… or not at all?

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This is why the first thing I do with every website build is connect it to Google Analytics.

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Because “it looks fine” isn’t the same as “it’s set up to win.”

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Which is exactly why I’m calling an audible and bringing back website audits for a limited time—seems fitting for this time of year.

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I check the real stuff that impacts your business:

✔️ Is your site easy to navigate, or is it sending people into a maze of broken links?
✔️ Are your words actually connecting with your audience, or are they zoning out?
✔️ Do search engines know you exist? (If not, we have a problem.)
✔️ Is your website loading fast enough, or is it sending potential clients into a spiral of frustration (and straight to your competitor)?
✔️ Can everyone use your site, including those with disabilities?

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The 49ers’ problem was not knowing the rules.
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Your website’s problem? Maybe you don’t know what’s actually holding it back.

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Let’s fix that. Grab a website audit here → AUDIT MY SITE​

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I just want everyone to have fun win,

p.s. Being on this list means you get to skip the line - let's talk about what's holding you back and see what it would look like to work together. Click here to schedule a time.

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Swipe these: 💌 Valentine’s Subject Lines

Roses are red, ___ needs love too 💖 Swipe right on a ___ that works for you 😉 Love at first inquiry? 💕 Are your clients swooning… or ghosting? 🚪 Cupid’s got nothing on ___ 🏹 More ____, less heartbreak—here’s how 💔 Say ‘I do’ to a ___ that ___ 💍 Forget chocolates—this is the real treat 🍫

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WEBSITES in the wild

Pro-tip: Show potential clients how easy it is to work with you by breaking down the steps and focusing on the benefits. Paint a picture that gives a true taste of how easy it is for them to get what they want. Get creative and add in imagery of you working, custom icons, a slider or a simple timeline.

I love how Maggie Wu Studio pulled this off with words that speak to her niche (wellness brands)

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📰 DUBSADO INSIDER TIPS FROM YOUR PERSONAL CERTIFIED DUBSADO SPECIALIST ​ You heard it here first! In lieu of the usual Q+A, I've got tea to spill. Last Friday, I attended a specialist preview call covering the upcoming launch and anniversary sale. Here are the highlights: ​ Available now: ★ Create/edit appointments (mobile app) ★ Create/edit invoice list (mobile app) ★ Tap to pay: open to all US Stripe users without surcharging enabled, currently in beta. ★ Invoice list will launch with Tap to Pay ★ Email deliverability ★ Email notification deliverability ​ Coming soon: ★ 30% off anniversary sale Feb 11-14 (and yes, you can stack it with my 30% off code) ★ New brand, new logo, new messaging- launching feb 11. ★ Watch their Instagram for a chance to win a free year. ​ Coming later this year: ★ Dubsado capital: Easy financing loans available through Stripe- soft launch coming in October. Note, you will need to be in good standing, be in the US, and have a processing volume of $5k/yr and $1k/month for at least 3 months ★ Dubsado 3.0: It's no secret the Dubs team has been hard at work rewriting code from the ground up. Open beta is expected for June. Here's what we can expect: Simplified and refreshed UI Enhanced dashboard Ability to edit invoices without interrupting autopay A scheduler builder with a recurring hours tool Updated table filtering options Call logs and notes integration Improved inbox management with drafts and sent view New financial reporting metrics Project breakdown insights in the updated reports A cleaner, more streamlined calendar

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WEEKLY ROUNDUP

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📖 READING: Countdown 1960 by Chris Wallace

📺 BINGING THIS: Everyone's been sick this week, so it's been a Harry Potter marathon

🍽️ IN THE KITCHEN: Game day foods! Ham & cheese sliders, potato skins, and my kids love these pretzel bites with cheese dip.​

💭 CREATING: Auditing & cleaning up my funnels and email sequences (still in progress– I have a lot to share!)

🖼️ SCREENSHOT OF THE WEEK: