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Hey heyReader!

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You know the stereotype.

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The slicked-back hair, the too-wide grin, the handshake that lasts just a little too long. Used car salesmen have a reputation—and not a good one.

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Pushy. Overeager. More interested in closing the deal than serving.

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We've ALL been on the receiving end of that kind of sales pitch.

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The kind that makes you want to grab your purse a little tighter, avoid eye contact, and suddenly remember an urgent phone call you need to take. 🚩

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But you know what’s just as bad? When we’re so afraid of being that person that we swing too far the other way—and end up losing the sale altogether.

I just bought a car. We were actively looking, test-driving, and leaving our number with salespeople. We were in the market to BUY. I wanted someone to help me and sell to me.

And yet… crickets.

No follow-ups. No calls to say, “Hey, we just got something in that fits what you're looking for.” At one dealership, the receptionist called a sales rep to come talk to us—and, no joke, paused, looked us up and down, and told her, “They’re dressed okay, I guess.” WOW 🫠

Idk what's going on, but used car salespeople are not what they used to be (at least not at the 7 dealerships we visited).

We eventually found our unicorn dream car at a place nearly 3 hours away. Which, of course, meant we wanted to work out alllllll the details before going up there. But after sending photos and details of our trade-in, we were ghosted.

At that point, I half-joked to my husband, “I'm not sure this car is even there.”

(It was. We bought it. But now I kinda want to take it on a tour of all the dealerships that ignored us, Pretty Woman-style.)

And listen, I get it—none of us want to be that pushy salesperson. But there’s a fine line between being pushy and completely missing an easy sale.

Because the truth is: people who are actively looking for what you offer want you to follow up. They want to feel remembered. They want to be sold to (in a way that feels helpful, not salesy).

So if your inquiries keep fizzling out, your clients aren’t following through, or you’re wondering why people seem hesitant to book… ask yourself: “Am I accidentally making it hard for them to buy?”

Follow-ups aren’t annoying when they’re done right. They’re just good business.

👉 Need help with follow-ups? Check this out.​

​ ​made in paradise​ web strategy, design & copy email marketing & crm setup

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PS: Do you want a template for what to say in these follow-ups? I've got just the thing. This email was getting a little long, so just hit reply to let me know & I'll send over a couple of email swipes.

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WEBSITES in the wild

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Arguably one of the important piece of your website is the part people see immediately when it opens. This top section is called 'above the fold'... Fun fact: name taken from the top part of a newspaper.

This section must answer 2 questions: Who you serve and what problem you solve.

Bonus points if you can make it witty, tug at emotions, tell them 'how' or give a timeline.

This is a time and place to attract and repel.

Keep it clear, not cute. If this section doesn't serve those two ^^ options, that new visitor/potential client is gonna be outta there faster than Lightning McQueen's (attempted) escape out of Radiator Springs.

Check out this well done section from Garden Academy 👏🏼👏🏼👏🏼

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WEEKLY ROUNDUP

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📖 READING: Grain Brain by David Perlutter

📺 BINGING THIS: High school basketball playoffs this week! 🏀

🍽️ IN THE KITCHEN: Chicken & Fettuccine Alfredo from the Magnolia Cookbook (this one's free on the blog, but the cookbook is really good and worth getting!)

🔨 WORKING ON: testing a new Done-WITH-You offer this month

🖼️ SCREENSHOT OF THE WEEK: