Gonna keep this one tight today, Reader,

Because apparently one of the side effects of having a high school senior is a very full calendar, a growing awareness that these moments are numbered, and nearly every conversation starting with the same question

What's the plan after graduation?

College? Trade school? Military? Jump straight into a job and figure things out along the way?

There are so many options. And not a single “right” path that fits everyone. But the goal is the same: moving toward a future that's right for them.

Some kids know exactly what they want to do. Some are still exploring. Some need a little more time before making a big decision.

This part felt familar to me. Not only bc I've already lived it (definitely not the same anymore tho!), but bc I see this on the regular from my own clients. People don’t buy from businesses in the same way either.

Most business owners imagine customers following one neat path:

Find you → understand the offer → buy right away.

But real life doesn’t work like that.

👉🏼 Some people want to weigh their options.
👉🏼 Some people might not even realize they need you yet.
👉🏼 Some are thorough researchers who read everything before making a decision.

Just like seniors figuring out their next step in the game of life, our prospective clients are doing the same thing trynig to solve the problems that only you can help.

If we ONLY cater to the people who are ready to buy at the exact moment they discover us, how many are we leaving along the way?

No resource today. No homework beyond the exercise above. Just something to think about.

Next week, I’ll share a few ideas on how to follow up along those paths so the people who aren’t ready yet don’t slip away.

See ya then,

​MADE IN PARADISE​ branding, copy and web design

​

PS: While my love for you is 4eva … this deal isn’t. Click here to grab it before it disappears! →

One hill I will absolutely die on: growing your email list.

Email marketing still consistently delivers the highest ROI of any marketing channel, which makes it one of the smartest long-term investments you can make in your business, especially if you're interested in reaching people who aren't at that 'ready to buy' stage.

And one of the BEST ways to do this is by starting with a simple freeibe. Here's what that pathway usually looks like:

→ visitor finds something worth giving up an email address for
→ receives it immediately
→ gets added to a short welcome sequence (to introduce the brand and build trust)
→ then joins the regular newsletter list

From there, they continue receiving helpful, educational, and engaging content that keeps the business top of mind until they’re ready.

*I get asked about this a lot- write back if you want toss ideas about how this could specifically help your business.

WEEKLY ROUNDUP

📖 READING: Practicing the Way by John Mark Comer
📺 BINGING THIS: The Office has been the go-to recently​
​🍽️ IN THE KITCHEN: Pasta Carbonara ​​
​🔨 WORKING ON: Revamping my own offers, ecosystem + branding that reflects where my business is now. Retainer clients and 1:1 email marketing work. ​
​🖼️ SCREENSHOT SCRUB: